Price: Free    Score: 9/10    By Shaun Campbell

Counting calories has never been an exciting activity. It is repetitive, boring & mundane – but it works. Weight loss, as we all know, is all about calories in vs calories out. Eat less calories than your body needs, and you lose weight…simple right?

Of course, first you have to know how many calories you actually need each day, and how many you are really consuming. And what about exercise?

Lose It! from developer FitNow, takes the hard work out of calorie counting and enables you to easily track your energy consumption and expenditure wherever you go. Lose It! allows you to create a custom profile, with daily calorie requirements calculated on your weight, height, gender and age. Your requirements can be adjusted depending on your weight loss goals.

Enter food & portion size easily via a searchable database, including hundreds of brand-name products. Lose It! also has nutrient information built-in to each food. You have the option to track daily fat (+saturated fat), protein, cholesterol, carbohydrates & fiber intake.

With Lose it! you can add exercise information from a comprehensive list of activities including v1.1 additions – elliptical, stairmaster, yoga & pilates. Calories burned in exercise are automatically subtracted from your daily total.

Lose it! also allows you to graph your weight loss progress over time and monitor your daily and weekly calorie intake. At at glance, you can see just how many calories you’re allowed for the rest of the day.

Lose it! is a straightforward and easy to use app, with a clean and attractive user interface. There’s a lot of utitlity here for everyone (not just those concerned with weight loss). And at this price, it’s no wonder that Lose it! is currently the number one most downloaded Health & Fitness application for the iPhone.