Concept and Functionality:
Nowadays it seems like photos always get special treatment when it comes to cool effects. FormattVideo from Formatt Hitech, a provider of professional photographic and broadcast filters, aims to switch this around by allowing users to have more control over their videos and how they look.
This is primarily accomplished by providing users with over 100 different DSLR Broadcast style filters and special effects for their videos. FormattVideo is a little tricky to figure out at first, but once you find your way around the app it’s not difficult to navigate.
The app offers a very cool feature of allowing users to apply live filters to their videos as they record, and they work on both front and rear-facing cameras. One upgrade we’d like to see is for FormattVideo to allow users to import existing videos from their device’s camera roll and apply their filters to these as well.
The use of live filters is a great way to see how a filter will affect the video, plus it allows users to capture the perfect recording without the fear of it getting botched by a poor filter choice.
FormattVideo not only features over 100 high-quality video filters and effects, but it also includes a few cool tricks for iPhone and iPad power users. For example, you can manually set focus and exposure points, which is something that the stock iOS camera app doesn’t allow you to do.
Though it might take a little while to get the hang of manual exposure and focus points, this feature is something you’ll definitely find yourself using if you like to have more control over how your videos look.
Also, FormattVideo allows quite a bit of power over filters, as well. Users are free to adjust filter density and horizon points. Again, this is definitely something you’ll have to play around with initially in order to get the right effects you’re looking for.
Lastly, anyone who enjoys sharing videos with their friends on social media networks will be excited to know that FormattVideo features advanced social media integration thanks to an “instant upload” feature.
Personally I would use the “instant upload” feature with caution, though, as you certainly don’t want to accidentally upload the wrong video for the world to see.
FormattVideo is available to download from the App Store for $2.99 and is universally compatible with iPhone and iPad.
While the price might seem a little steep for a video effects app, I can honestly say that FormattVideo delivers what it promises as far as near total control over recorded videos.
Casual video users might find that the app is a bit overwhelming for what they need, but those who like to get artsy and creative will find that FormattVideo has just about everything they’re looking for.
FormattVideo requires iOS 7.1 or later and is compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5. A small expedite fee was paid to speed up the publication of this review.
The iPhone App Review’s rating:
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