You may not know what SEO is, but chances are that you know what’s #trending right now. Is it Obama? Bieber? How can you be sure? In an age where content reigns supreme, there are a million and one ways to scan the infinite corners of the Internet and find what you’re looking for.
From Google Alerts to Bing, Twitter, Yelp, and beyond, you can scan billions (yup, billions) of websites by keyword to find the most prominent sources of all and finally figure out what’s most relevant.
If you’re looking for a new way to search from your phone, you’ve found it. Who needs Google Chrome or the impossibly wide swaths of Yahoo when you’ve got Pipes, from Doodle Creatives, the free news app that offers to give you all the news you need.
As a delicate synthesis of Google’s Alerts supreme Search Engine Optimization (SEO) capability and Twitter’s “follow” feature, Pipes is both quick and comprehensive. Pipes is your new favorite way to comb the Internet from your smartphone.
At just 8.5 MB, The app is incredibly light. Still, Pipes packs quite a punch and also brings a crisp green app with a font reminiscent of Vine. The menu section is broken up into four main parts; “Profile”, “My Pipes”, “Saved Stories”, and “Settings”.
Most importantly, there is an “Add Pipe” feature embossed across the app. This feature allows you to add any keyword or phrase you wish to a growing list. In this way, Pipes is a like Google Alerts on the go. Searches are actually powered by Google and are basically instantaneous. Pipes is the easiest way to stay on top of whatever has piqued your interest; Obamacare? Done!, NY Knicks? Done!, Malaysia Airlines Flight 370? Done!
Also, we can’t help but mention that if you shake the app, there’s an optional feature that will procure a trending pipe right onto your home screen. It’s this mix of fun and utility that’s at the heart of Pipes and allows it to excel tremendously.
Concept and Functionality:
The app is lightweight, seamlessly constructed, and runs as smoothly as you could ask for. The concept of the app itself is not far fetched, but rooted in the average Googlers’ day-to-day needs.
Pipes allow you to keep your finger on the pulse with very little effort. Download, set up a profile, compile a list of keywords and you’re set.
Pipes is perfect for fans, SEO savants, Public Relations darlings, and just about everybody else. Overall, it’s an incredibly easy way to keep up with the news and is certainly worth a download.
Pipes requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5. A small expedite fee was paid to speed up the publication of this review.
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What do YOU think? We’d love to hear your comments, try it and let us know!
You can follow Adam on Twitter @adamitkoff