App Marketing

App Marketing

TheiPhoneAppReview.com has been around since 2009 and has earned a reputation as a global leader for reviews of iPhone, iPad, iPod Touch, and Mac apps. In fact, in our 8 year history we have published well over 4,400 app reviews!

We believe we’ve published more reviews than any other site in the history of the internet!

Our professional, objective, and informative reviews are not published just for our readers, however. While it’s true that our reviews help our loyal readers discover great new apps, just as important for you, our developer friends, we help you get a professional opinion about what you’ve done well, and what might need some tweeking.

In this way our valuable reviews help you, the developer, go beyond your inner circle, or “bubble of support” as we call it, to improve your app for greater success in the marketplace.

blue ribbon awardAfter all, isn’t success in the marketplace what it’s all about?

Besides our core reviews services, including both Free Standard Reviews as well as our various Expedited Reviews, we can help you get the word out about your app by providing strong app marketing for you.

Our app marketing options are completely separate from our review services and let you choose which of our app marketing services are best aligned with your existing app marketing plans.

If you don’t have an existing app marketing plan, not to worry, our services are perfect for building one.

We can work with you to improve your app marketing whether or not you decide to place your request on our queue for a Free Standard Review or use one of our Expedited Review services, which are “guaranteed to post”.

Is Your App Ready For Prime Time?

If you haven’t done the groundwork to make sure your app is ready to be promoted, please visit our App Marketing Primer for App Developers to read our view of what you need to do before you spend a dime on marketing.

Once your app is ready, our App Marketing Packages can be used on a “one time” basis, or, if you really want to do it right, choose one of our “long distance” options that offer discounts for campaigns that span from 3 weeks up to 6 months.

torchJust like the Olympics, marketing is about “getting the gold”, finishing first and feeling the joy of success for all your hard work.

So, we have put together a range of app marketing packages, Gold / Silver / and Bronze, modeled after the Olympics.

But getting the word out will only be effective if you’ve already done the basics. That is, there are certain things that only the developer can do. These involve the name of the app or game, its overall design, its graphics, colors, text (does the text stand out from the background? Is the font size large enough so it can be easily read?), UI, App Store key words, etc.

These things have to be solid so that once your app is in front of your target audience, they will find it appealing, easy to use, fun (or effective, depending on the type of app it is), and ultimately download it.

Read our App Marketing Primer for App Developers

 

App Marketing Plans

Make a push and get the word out. You’re app is here and you want the world (or some section of it) to know about your new baby :)

This is a good first step and we can help. Of course you need to think about your ongoing efforts too, but we can help you get started.

If you want to promote an app, there’s no better way to do it than by using Facebook.

A marketing campaign using Twitter is the most efficient way to get the word out to the people that you want to reach. So, we have created 3 offers for one-time pushes, and then we’ve expanded and discounted them to provide economical ongoing marketing efforts.

Twitter Targeting: your Twitter Ad Campaign will be targeted to reach the audience you want to reach. We can promote your app to all Twitter users, or if you prefer, we can customize the promotion to reach a targeted demographic.

An example of this might be if you have a business app in English. For an app like that the target audience might be Male & Female, with “business” as the stated interest, in the following countries: United States, United Kingdom, Canada, Ireland, Australia, New Zealand.

For a multi-language children’s game the target audience might be mothers and grandmothers, in all available countries with the following interests: parenting, grandparenting, kindergarten, pre-kindergarten, preschool, early childhood education.

Please bear in mind that the more you specify your target audience the more likely your promotion will avoid phony likes and click farms.

 

Where will you finish against your competition?

 

Our Sprint Medal Marketing Plans

 

bronze medal

Bronze Medal Sprint – Guaranteed to reach thousands of Twitter users during a campaign duration of 4 days.

Includes 3 Twitter ads running for 4 days to your targeted demographic.

100Price: $45

 

silver medal

Silver Medal Sprint – Guaranteed to reach even more Twitter users over the course of a 6 day campaign.

Includes 4 Twitter ads running for 6 days to your targeted demographic.

Price: $75

 

 

gold medal

Gold Medal Sprint – Guaranteed to reach tens of thousands of Twitter users over the course of a 7 day campaign.

Includes 5 Twitter Ads running for 7 days.

Price: $115

 

 

Our Long Distance Marketing Campaign Plans

True marketing, the kind that leads to ongoing success, is not a “one shot” deal. Marketing is an ongoing effort that must continually put your brand and product in front of your prospective buyers so they come to recognize it and feel positive towards it.

With that in mind we are offering our Bronze, Silver, and Gold Medals as an ongoing effort that spans 3 from 3 weeks to 6 months. In each one a Twitter Ad Campaign is done on a weekly basis keeping your app and your message in front of your target audience.

 

Marathon runner crossing finish line

3,000 Meter Distance Run – 3 Weeks – Repeat any of the above efforts 3 times, once per week for 3 weeks.

Includes 9, 12, or 15 Twitter ads over the course of the service, depending on which “medal” you start with.

Discount = 10%

 

 

Winning Athlete ahead of a group of marathon runners.

5,000 Meter Distance Run – 5 Weeks – Repeat any of the above efforts 5 times, once per week for 5 weeks.

Includes 15, 20, or 25 Twitter ads over the course of the service, depending on which “medal” you start with.

Discount = 15%

 

 

runner5

10,000 Meter Distance Run – 2 1/2 Months – Repeat any of the above efforts 10 times, once per week for 10 weeks.

Includes 30, 40, or 50 Twitter ads over the course of the service, depending on which “medal” you start with.

Discount = 20%

 

 

runners2

Marathon Distance Run – 6 Months – Repeat any of the above efforts 26 times, once per week for 26 weeks.

Includes 78, 104, or 130 Twitter ads over the course of the service, depending on which “medal” you start with.

Discount = 25%

 

 

Please send an email to Sara at webmaster@TheiPhoneAppReview.com to request a quote.