Press Release: FormattPhoto Offers Professional-Grade Live Filters and Effects for iPhone and iPad


FormattPhoto 8
iPhone App Press Release by


formattphoto1November 6, 2014 – Aberdare, WalesFormattPhoto 8 is a powerful iOS photography app with many features that will appeal to anyone who wants more control over their photos. The app includes a built-in photo editor and DSLR camera filters from Formatt Hitech, a world leader in photographic and broadcast filters.

The most powerful and unique feature offered in FormattPhoto is the ability to apply one of over 100 live DSLR style filters and effects which enhance pictures in real time as you shoot.

This includes the unique neutral density (ND) filters. This live preview feature gives the user the opportunity to see how a photo will look with certain filters before the photo is snapped.

FormattPhoto provides elegant exposure adjustments, horizon point control, graduated filters, black and white contrast filters and other special effects and features including:

  • 26 Neutral Density Filter stops and settings – the only camera app available with this feature!
  • 42 Color filters with three stops/density settings each
  • 10 filters for each category including Pop Art, Retro Vintage, Black and White, Portrait, Effects and Specialty filters including the Polarizer feature, unique and exclusive to the FormattPhoto app
  • Fine adjustments for contrast, brightness, warmth and exposure
  • Focus lock, exposure lock, anti-shake and auto-white balance
  • Graduated filters for difficult lighting situations
  • Advanced zoom, crop and free rotate
  • Edit existing photos from Camera Roll
  • Add date-stamp, metadata, geotags and custom copyright watermarking
  • Continuous camera flash for constant lighting effects
  • Five sizes of images can be saved from extra small to HD
  • Instant and Automatic Upload for Facebook and Twitter
  • Share images on Facebook, Twitter, Instagram and Flickr

A recent review by gave FormattPhoto a rating of 4.5/5 stars and wrote, “Whether you want to take photos with filters as you are shooting or edit existing photos on your device’s camera roll, FormattPhoto is definitely an app that’s worth checking out. It’s a terrific addition to your photo app library.”

Professional photographer John Chapple said, “When I first heard how many filters were included on FormattPhoto, I thought I’m going to need bigger pockets!” while fellow professional photographer Mabry Campbell said: “The FormattPhoto app quickly made its way to become my number one camera app after just one use.”

FormattPhoto is available to download from the App Store for $2.99 and is universally compatible with iPhone and iPad. It is also available with FormattVideo for a combined price of $3.99.

Additionally, the developer is running a contest with cash prizes for photos taken with FormattPhoto and FormattVideo.

Contest details are available at and


About the Developer:
Formatt-Hitech has been manufacturing photography filters for more than a quarter of a century. Formatt’s ongoing research and development into glass filters was originally set up by Reginald Morris, grandfather to the Company founder, who worked for many years as chief physicist at Kodak, helping develop what is now known as the “Kodak Wratten Standard.” This remains the world-wide standard in
technical color correction and stands as the benchmark in all Formatt-Hitech filter production today. FormattPhoto is the company’s way of bringing their photography filter expertise to the iOS platform.


Media Contact:
Formatt Hitech
Unit 23
Aberaman Park Industrial Estate
Aberaman, Aberdare
Mid Glamorgan
CF44 6DA
United Kingdom
Phone: 00 44 (0)1685 870 979

iPhone App Press Release Published by


A fee was paid for the publication of this press release.


You can leave a response, or trackback from your own site.

Leave a Reply

This blog is kept spam free by WP-SpamFree.