WorldCard Link: a Great Business Card Reader for Professionals


Price: Free (app only)
WorldCard Link: Written iPhone App Review

I’m a firm believer that an effective business app is one that efficiently helps you do your job without getting in the way. Even though business cards aren’t as prevalent in today’s times, they still exist and most professionals carry cards with them. If you have many professional contacts, chances are you have a binder, drawer, or desk overflowing with cards and never enough time to transfer all of the information to your computer or phone.

WorldCard Link – Instant Business Card Reader, developed by Penpower Technology Ltd., is a serious card reader for serious professionals. Prepare for an office overhaul!

Concept and Functionality:

WorldCard Link is the first system that includes a physical dock for reading cards. This dock, which is not free – see below for two packages that include the dock, not only allows you to stabilize your phone for taking clear photos of cards, but also transfers contact data from your phone to your computer via WorldCard Link software. For this review, we’ll focus on the WorldCard Link iPhone app and dock only.

The dock itself features the classic iPhone connector (not the new Lightning connector), meaning the dock only supports iPhone 4S and earlier. Also, if you’re using a bulky case like OtterBox, you’ll have to remove it from your phone in order for it to fit correctly. The WorldCard Link dock also features a built-in business card stand which collapses for portability. It also helps the app recognize when a new business card has been placed on the dock to be scanned.

As for the app, it’s just as handy as the dock. You can choose from taking photos of cards while your phone is attached, along with manually photographic cards, importing photos from your camera roll, pasting information from an email signature, or scanning a QR code with information. As far as accuracy, I have to say that I was slightly disappointed with WorldCard Link’s performance. Of the five various cards I tested, three had inaccurate data. These inaccuracies ranged from incorrect addresses to email addresses missing a period or “@” symbol. I also noticed that the app doesn’t easily recognize unusual fonts, so it’s always best to double-check information scanned from the card just to be absolutely certain that it’s correct.


Of all the things WorldCard Link can do, my favorite is the ability to automatically scan business cards in rapid succession. This is perfect for those who have an insurmountable collection of contacts because it’s completely hands-free. Simply put a card on the dock, wait for the app to take a photo of it, then remove the card and replace it with a new one. Rinse, repeat, and watch as your cards are stored digitally.

Let’s say you scan someone’s card and you’ve discovered that the app didn’t read a phone number correctly. No worries! WorldCard Link stores the original picture of the business card so you can read it as if it was right in your hand. This definitely offers an extra measure of backup just in case.

Lastly, you can merge business card information with your existing contacts and find contacts on LinkedIn, Twitter, and Facebook. If you’re into the portability of the digital cloud, you can even sync and manage contacts via iCloud, the WorldCard Link PC software, and even Dropbox. This is truly a wonderful way to cover all bases, expecially if you’re a frequent traveler and you need to have information readily available.


The standalone WorldCard Link iPhone app is available for free on the App Store. If you’re interested, there’s a dock-only version of WorldCard Link available for $39.95. WorldCard Link Pro comes with the aforementioned software for PC or Mac and is available for $69.95.

If you’re a business professional who is looking for a business card system that’s just as serious as you are, WorldCard Link is definitely worth taking a look at. However, if you only deal with business cards on rare occasions, it’s probably best to look into a free app like CardMunch.

WorldCard Link – Instant Business Card Reader is compatible with iPhone, iPod touch and iPad. Requires iOS 5.0 or later. This app is optimized for iPhone 5. A small expedite fee was paid to speed up the publication of this review.

The iPhone App Review’s rating:

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One Response to “WorldCard Link: a Great Business Card Reader for Professionals”

  1. Adam Chris says:

    Thank you for the great review. The unit looks cool.

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