Cinema-trix adds Real-Time Filters to Reality


Price: Free
Cinema-trix: Written iPhone App Review

Reviewed by Philip Chan

Have you heard of augmented reality? Cinema-trix, from developer Sid-On, is one of the newest augmented-reality apps available on the iOS market. With it’s array of filters and special social media features, does it have what it takes to be a hit on iTunes? Let’s see!


First off, let’s clear a few things up about augmented reality. Wikipedia defines it as “Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” This basically means that something you see in the ‘real’ world is combined with ‘digital’ features. A classic example would be a camera app that let’s you see the real world through your iOS device’s viewfinder, but also adds on a few neat images or effects to the screen, thus ‘augmenting’ reality. And that, in short, is what Cinema-trix does! There is several neat filters that you can use in Cinema-trix (more on this below). You can take pictures of what you are seeing with the augmented-reality filters turned on, or even take videos. Then, thanks to the social media plugins in this app, you can publish your movie to YouTube, share on Facebook, or send it as an email. There’s also support for sharing through Twitter and Instagram.

Appearance and Layout:

Cinema-trix iPhone App Review

My biggest complaint with the layout of Cinema-trix is the ads that block off portions of the screen, preventing me from reading the text on different filter options. Sure, I understand it’s a free app, but the ads shouldn’t be so intrusive as to prevent me from reading whats on screen! However, the included filter options are really fun! Cinema-trix has a neat selection of ’em to play around with and they do a great job of truly ‘augmenting’ reality! Users can turn on features like pixel density, posterize, color filters, blur and the incredibly cool “edge detection” feature. It’s really neat to see how sensitive the app is at picking up edges and coloring them as you choose! Aside from the ads issue, the app itself is very easy to use and getting used to it from the start is no problem. There’s a helpful Help section under the (?) button as well.


Hey, it’s free and it adds a very cool augmented-reality feature to your iOS device. What’s to complain about? Cinema-trix, however, is not completely free, as there are several portions, namely the video option, that is behind an In-App Purchase wall. Fortunately, the upgrade isn’t too prohibitively expensive (at just $0.99). The included features with the free version are certainly reason enough to give this app a spin. I have high hopes for the future with all sorts of neat augmented reality features exploding across the market, and while this is just a very basic start, it’s still a very fun one on the iOS!

Cinema-trix iPhone app requires iOS 5.0 or later and is compatible with iPhone, iPod Touch, and iPad. A small expedite fee was paid to speed up the publication of this review.

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