Ten Million Dollar App: iOS Advertising With a Twist

Price: Free

Ten Million Dollar App: iPhone App Written Review

Ten Million Dollar App for iPhone

Reviewed by Luke Patrick

Every now and then, and we promise this doesn’t happen nearly as often as you might think, we’re presented with an app that’s truly original—but not in the way that you’d expect. These apps don’t just add a new twist to the Angry Birds layout, nor do they bring something else along that sort of looks like what we’ve seen before. No, titles like Ten Million Dollar App by developer James Northcott are playing all on their own. If you’re curious to know what’s going on here within the app, you can find out by simply scrolling down beyond the break.

Concept and Functionality

Ten Million Dollar App is not a game, nor is it an app that you’ll find particularly entertaining. However, what it is makes us dream a bit: The app is a true-blue attempt at social change and innovation through nothing more than a simple iOS application. The app features a giant sphere that has been divided up into a whopping 100,000 sectors. These individual sectors can be scene from the larger view of the orb, but the viewer is also free to zoom in and take a peak at the surface at will. What do these sectors do? Well, for $100 a pop, a sponsor can buy a permanent space on the sphere. With this they can do whatever they like, adding images, links, text, you name it! So, these sponsors can promote their businesses, send a message to their loved ones, or do just about anything else that they can possibly do with a small track of pixels. It’s a unique concept, and with $5 Million of the potential proceeds going to charity, it’s one that can have some real impact.

Design and Interface

Ten Million Dollar App for iPhone

Ten Million Dollar App for iPhone

Here’s where we really start complaining though: First of all, the app simply isn’t the most gorgeous item we’ve ever seen. For an app that essentially asks you for money or advertises to you, the interface is somewhat lackluster. We want a truly customized orb, not a quick Blender 3D rendering. Furthermore, we found no sponsors on the orb at press time, which hardly inspires confidence in potential investors—even with the charity aspect involved. Which, for more on that dive below:

Overall Value

Sure, Ten Million Dollar App is a free application in the App Store. But here’s the breakdown: Half of the possible ten million dollar proceeds are going to charity, the other half to (presumably) the developers pocket. With that in mind, and the fact that the orb is essentially one massive advertising push, we can hardly think of a reason why one would want to open it up and give it a whirl. To be sure, Ten Million Dollar App’s is an interesting concept, but in practice, we’re just not sold on it as a winning number.

Ten Million Dollar AppTen Million Dollar App requires iOS 3.0 or later and is compatible with iPhone, iPad, and iPod Touch. A small expedite fee was paid by the developer to speed up the publication of this review.

The iPhone app reviews rating: 

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