Miller High Life – Work Hard, Play Hard

Price: Free
Rating:

Miller High Life: iPad Video App Review

Miller High Life iPad App Review

Reviewed by Valerie Lauer

Are you living the Miller High Life? The idea is to work hard, play hard. It’s the American dream in one malty nutshell. Fans of this popular frosty beverage are going to love the new Miller High Life app from developer KRDS, where they will learn how to create a little work/life balance in a game where your cup is always full. Before we get too far, let’s remind the kids: this app is for users 21 and up. As long as you’re of age, grab your favorite malt beverage and see if our iPad app review of Miller High Life meets the golden standard.

Concept & Gameplay:

Miller High Life is a game of balance. You navigate a red cup, perched precariously on a seesaw, to collect falling words. The idea is to create an ideal balance of work and play by collecting corresponding words. The black words are all business, such as suits, meetings and spreadsheets, and the red words are where the party’s at (night clubs, friends and late nights appear here!). The words do appear a bit gender biased, since “suit” is a work word but “dress” and “heels” are party words, but whatever. As the stronger sex, we ladies rock those heels while we work and play. No offense guys, but you’d never make it through a marathon dance off to Lady Gaga in a pair of stilettos. For us it’s all part of living the High Life.

The game is broken up into three levels, and it gets harder as you go. The second stage introduces bonus words and the third level tosses in random nonsense words that can remove points. Unfortunately this game is too fun to be considered work, because our balance is a bit off from all the playing we’ve been doing. Miller High Life is easily addictive and sharpens our competitive edge thanks to a global leaderboard.

Layout & Design:

Miller High Life iPad App Review

Miller High Life

In addition to the game, the Miller High Life iPad app sports some fun info pages about “the champagne of beers” including some trivia. These pages may be a bit of a PR play, but let’s face it, if you’re playing a game called Miller High Life you probably knew you were going to see one at some point. Still, the pitch is pretty mild and the content is interesting and artistic.

You’ll put your iPad’s accelerometer to work playing Miller High Life. This game is all about the tilt control. Be careful not to tilt it too far forwards or backwards, in our experience that throws off the game balance a bit. Pick an angle and stick to it for the best results, just tilt left and right.

Overall Value:

Miller High Life is one of the few brand tie-in apps that we’ve actually had fun reviewing. The game is simple and just plain good. Oh, yeah, and it’s completely free to play. So you have nothing to lose by getting this game and playing it obsessively, because once you get it you’re going to want to. Sounds like we’re all going to be spending a bit more time living the High Life.

Miller High Life iPad App QR Code

Miller High Life

 

 

Miller High Life iPad app requires iOS 3.2 or later and is compatible with iPad. A small expedite fee was paid by the developer to speed up the publication of this review.

The iPhone App Review’s rating: 

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2 Responses to “Miller High Life – Work Hard, Play Hard”

  1. Akshaye says:

    Hi Valerie

    Thank you for such a great review of the app. Just wanted to bring to your notice that the agency responsible for the app is Geek Creative Agency (www.geekcreativeagency.com). KRDS is our partner developer.

    Client details can be furnished to support this.
    Further, this is for the Indian consumers and both agency and client (SAB Miller) is based in India.

    Cheers!

  2. Valerie says:

    Hello Akshaye,

    Naturally, you understand that unless we are specifically advised of a different developer, we go by the information listed on the app’s iTunes page. For this app it clearly says “by KRDS.” If that’s an issue I suggest you discuss it with the parties that manage the app’s iTunes description.

    Thanks for your comment!

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