Serving Up the Formula for Success

Formula - Digital Stampede

Price: $.99

Formula iPhone app Video Review

Formula iPhone App Review

Reviewed by Valerie Lauer

As of 2008 there were 7.7 million workers employed in serving positions in the United States alone. If you look globally, those numbers only go up.

It’s no wonder that the developers at Digital Stampede came together to create an amazing app to help bartenders, baristas and beer slingers hone their craft into an art form with the Formula iPhone app.

Whether you’re looking to get ahead at work, want to master the perfect pour, brew a mean cup of Joe or wow your audience with your mixed drink masterpieces, the Formula app for iPhone has you covered.


Our iPhone app review found that Formula is a collection of detailed articles, helpful facts and high quality how-to videos from experts in Australia that cover all the finer points of serving beer, spirits and coffee, from telling a lager from an ale to following OSHA standards and maintaining equipment.

I was quickly impressed with the thoroughness of the Formula iPhone app. It’s hard to believe all that info fits into one know-it-all app, but it works extremely well.

In the beer category for example, the Formula iPhone app covers how to pour a perfect glass of beer, various categories of the popular brew, basic housekeeping for serving beer and even suggests troubleshooting steps to resolve problems and avoid health risks.

Ever wanted to know how to tap a keg? The Formula iPhone app has your back. The same level of detail and easily applied information are available for coffee, spirits and even serving post-mix soft drinks. And the videos in this app are nothing short of top quality.


Practical Application:

Formula iPhone App Review


At face value, I see Formula being a perfect fit for business owners, servers, baristas and other people who make their dinero serving up beverages. I think the Formula iPhone app will really shine in the hands of new employees, because it teaches best practices and packs a lot of information in an easily digestible app.

However, I think I’ll keep and use Formula for myself. This app’s info is too practical to pass up, giving it wide appeal.

Layout & Design:

Of course, accessing all that content shouldn’t be difficult. The Formula iPhone app uses a straightforward bottom tab design to make accessing specific information easy. Each area is sorted by topic, and there is an extremely responsive search feature throughout the app.

It’s even easy to see if an item has video content. You can launch video or written content with a single touch of your finger.

Throughout the app there are interesting design features that play up beverage service themes, otherwise the app is fittingly clean and simple.


If you’re a server, or you own a business that serves, do yourself a favor and get the Formula iPhone app. This app could up your game substantially, and at just $.99 I doubt you’ll regret it.

Formula iPhone App QR Code



Formula iPhone app requires iOS 4.0 or later and is compatible with iPhone, iPod touch, and iPad. A small expedite fee was paid by the developer to speed up the publication of this review.

The iPhone app reviews rating: 

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One Response to “Serving Up the Formula for Success”

  1. DamionC says:

    This is indeed a great app – simple to navigate but with a wealth of information packed in! I know a lot of barmen who would benefit from watching “The Perfect World” video in particular! And I can’t wait to try out some of those cocktail recipes!!

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