Published by Lannoo Publishers and authored by Steven Van Belleghem, The Conversation Manager for iPad is an English translation of a recent Dutch best-seller on the subject of business marketing.
The Conversation Manager is an innovative, well-written book that encourages a new and modern way of thinking in marketing – a call-to-arms for direct consumer communication. The rise of the internet in the past decade has seen a distinct change in the way consumers interact with brands, as well as the emergence of a strong social current underpinning consumers online lives.
This change necessitates a change in thinking – a new paradigm that focuses on creating a dialogue with the consumer. The author, Steven Van Bellegham highlights the fact, stating that “we all agree that word of mouth is key, but hardly any company is integrating word of mouth into their acting or thinking”.
The Conversation Manager is more than just a simple eBook – it’s punctuated with interactive multimedia, including movies and case examples that enrich the user experience. At 215 pages, The Conversation Manager is a comprehensive look at the end of traditional advertising and the rise of the power of the modern consumer.
The Conversation Manager is broken down into three parts:
- Part 1: Examines the gulf between today’s consumers and the advertising practices of the past
- Part 2: Outlines strategies to connect with consumers in the 21st Century and build meaningful conversations
- Part 3: Features a number of tips and online tools to help with the process of transitioning from traditional advertiser to Conversation Manager
A logical and well-executed rethink of modern marketing, Steven Van Belleghem’s The Conversation Manager is a must-read for savvy brand marketeers.
The Conversation Manager [iTunes Link] is compatible with iPad. Requires iOS 3.2 or later. A small expedite fee was paid by the developer to speed up the publication of this review.