From Idea to App Store in Just 3 Days – Project 72

Price: $0.99    Score: 8/10    By Shaun CampbellProject 72

The four boys of Dogtown Studios, Rasmus, Mikael, Calle and Ivan, set themselves quite the challenge earlier this month. On January 5th they began “Project 72” – an ambitious project with the goal of producing a great iPhone game, from scratch, in just 72 hours. Graphics, programming, sound FX, music, beta testing, press releases – everything had to be created in only 3 days.

Proving that the work was all done in real-time, they streamed live from their “office-garage” in Venice Beach, CA to their website at They posted blog updates, photos and tweeted almost constantly to thousands of interested followers. While the game development process only took 72 hours, Apple’s approval system is unfortunately much slower and Project 72 was only recently approved on the 25th of January. Now that it’s available, what’s the verdict?

The first thing that comes to mind when I opened up Project 72 was the word “wow”. They made this in 3 days? The visuals are slick and polished and the game is instantly playable. The user controls a little spaceship which you have to maneuver by tilting your device to dodge all different kinds of obstacles like asteroids, black holes and UFO’s.

The further you travel through the level, the higher your score. As you jet though space your ship uses up fuel but you can replenish your stores by navigating towards the small green nuclear icons on the map. If you take on too much damage, or run out of fuel, it’s game over.

The music and sound FX in Project 72 aren’t quite on par with the graphics and gameplay, but its still an admirable effort. While I’m not sure how much the guys plan to update the game now that is has been approved, or if they want to try and preserve the product “as is”, but as few little tweaks here and there could make this an even better game.

Project 72 is a truly impressive achievement and I take my hat off to the boys for what they have managed to create in such a short period of time. I would also encourage anyone with an interest in game design or app development to take a look at the Dogtown blog from the 3-day development marathon.

Project 72 requires iPhone OS 3.0 or later and is compatible with both iPhone and iPod Touch.

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