ABCs of Attraction Aims to Improve Your ‘Game’

Price: $2.99    Score: 6/10    By Shaun CampbellABCs Of Attraction

Ever since the release of the book The Game by New York Times best-selling author Neil Strauss in 2005 there has been an explosion in the so-called “seduction” business. Once an underground subculture limited to internet forums and newsgroups, the “seduction community” has grown into a multimillion dollar industry catering for men the world over who have a desire to improve their romantic success with women. Countless self-confessed “pick up artists” now sell everything from workshops and DVD’s to eBooks and podcasts.

Developed by PUAS-Tech, the ABCs of Attraction is a recently released iPhone app which aims to provide your “average frustrated chump” with the tools and confidence needed to improve their “game”.

Open up The ABCs of Attraction and you’ll find that the features of the app are grouped into five categories:

  • News
  • Media
  • E-book
  • Bootcamps
  • More

“News” displays current ABCs of Attraction company promotions and bootcamp updates. “Media” has a list of 25+ videos covering a range of topics, however quite a few of the videos are what I would call promotional rather than actual useful content – i.e testimonials espousing the merits of the live bootcamp workshops. The “E-book” tab is simply a web-page where you can enter your name and email to receive an “enter the PUA” mini-eBook – but to submit your details you have to click on a button which also happens to subscribe you to the ABCs of Attraction newsletter mailing list.

The “Bootcamps” tap brings up the latest information on the ABCs of Attraction live workshops which are held in many different countries and cities around the world – from London, Orlando and Boston to New York, Melbourne and Sydney to name a few.

The “More” tab has a number of resources including:

  • PUA Radio
  • Store
  • Purchased PUA Radio
  • Other ABCs Products (DVD’s etc)
  • Contact details
  • Tell Friends (opens email)
  • Other PUAS-Tech Apps

PUA Radio consists of a number of different topics for download including “handling female tests & approach anxiety”, “importance of the PUA lifestyle and inner game”, “Dealing with last minute resistance/reservations” and many others – each one is an in-app purchase priced at $1.99.

ABCs of Attraction offers some interesting and potentially valuable resources for men in search of that extra edge in the field – but after visiting The ABCs of Attraction site, I quickly discovered that each of the main sections of this app essentially just re-displays information that is freely available on their webpage. Even the videos are all publicly accessible on YouTube. The real content (the PUA Radio) requires you to spend more money in order to access it. Given the minimal unique content that The ABCs of Attraction iPhone app delivers I think that the $2.99 asking price is currently asking just a little bit too much. The inclusion of some genuine and offline-accessible content would make this ABCs of Attraction a more worthy purchase.

ABCs of Attraction requires the iPhone OS 3.0 or later and is compatible with both iPhone and iPod Touch.


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